The Story of our Logo

Our organization was formed in 2018 and we recognized that we needed a logo to represent our brand
and visual identity. We worked with Gray Loon, a Downtown-based marketing firm to create it.
So, what does our logo share about us?



- The large “S” in Evansville represents our connection to the River.

- The lines in between the two words pay tribute to our streets, which are at a 45 degree angle to the
   rest of the region.

- The lettering of "Downtown" symbolizes modern and the lettering for the word "Evansville" suggests
   permanence and history.

- A color palette was also created with different color variations.

Our efforts showcase what really matters… and what really matters is the relationships and connections
formed by people in the space between and around Downtown’s buildings.